Wahl
Scope: Strategy, Art Direction, Design
Video Director: Casey Hyer
Video Editor: Arielle Nelson
Photo: Scott Davis
Wahl has manufactured grooming and personal care products since 1919.
After auditing Wahl's e-commerce content which consisted of distilling reviews and talking to barbers. I found it was missing some key elements in order for customers to understand the difference between all of the Wahl products Since they have such a wide range of products that look really similar.