OVERVIEW: The mattress finder is a tool to help novice mattress shoppers find the right mattress.

THE PROBLEM: The original mattress finder was getting a lot of engagement, but the completion rate was very low and had a non-existent conversion rate. Over 65% of users of the tool are on a mobile device, and the tool was not mobile friendly. Questions being asked in the tool were not questions that an everyday mattress shopper would know.

THE SOLUTION: Creating an omnichannel experience that is simple and intuitive. After conducting quick interviews we found that people don’t understand mattresses, but they do know how they sleep. So asking the right questions and providing a source for education was key to quality results.

OVERVIEW: The DIRECTV package cards are the main gateway to converting customers. This component lives throughout their site and on their parent companies site AT&T.

THE PROBLEM: The original cards were cluttered and busy, making the customer feel overwhelmed. To see more channels or to compare packages, cards would link you to a PDF. On mobile, package cards would stack, which lead the customer on a long scrolling journey. The hierarchy of the benefits (Channels) to negatives (price) was flipped. No hover micro-interaction, so cards felt static and dead.

THE SOLUTION: Giving the user the ability to see channel listings side by side and a less cluttered responsive experience overall. Micro-interactions on hover make the cards feel interactive and grab your attention. Flipping the hierarchy of the price to channels the cards focus more on the positive verses negative.